The progenitor
Phillip Afiléon is the first bearer of the family name. The purpose of this founding generation is to establish a standard worthy of carrying forward.
The foundation of the House of Afiléon
The first Afiléon. The beginning of a house.
The House of Afiléon does not claim an ancient succession. It begins with Phillip Afiléon, its first bearer and progenitor, and with a determination to make the name mean something to generations yet to come.
First generation · Present day
A name established in one lifetime.A legacy intended for many.
Phillip Afiléon is the first Afiléon: the progenitor of the family name as it is carried today. Its history is not a claim of descent from a long-established noble dynasty. This is its founding generation.
The intention is no less serious for being new. The name is to be associated with enterprise, exacting standards, considered luxury, and the strength of a family willing to build institutions that may outlast their founder.
Through motorsport, wine and the formation of Afiléon Limited, that ambition has begun to take a visible commercial form. Future chapters will be written by what is actually established, not by histories invented after the fact.
Meet the founder and progenitor ↗Read the documented chronicleWhat the house stands for
“I do not inherit the name’s history. I begin it.”
The founding outlook of the House of Afiléon
Founding outlookI II III
Personal in origin. Long-term in purpose.
The succeeding generations
Those who come after inherit the responsibility to judge, strengthen and, where appropriate, improve what the founder establishes.
The wider endeavour
Motorsport, wine, craftsmanship and future ventures are separate expressions of a single commitment: to build a name supported by real achievements.
Our principles
Read our charter A standard to live by.
What is written here is a statement of intent. The measure will always be what the businesses actually do.