Afiléon is a family with an ambition that extends beyond one lifetime. Through enterprise, craft and imagination, we are building a name that future generations may be proud to carry.
The chosen emblem of the familyWe believe a family name earns its meaning through the work carried out beneath it.
Afiléon brings together a shared identity and a growing collection of ventures. The businesses are different in character, yet connected by a desire to make remarkable things, to uphold standards, and to leave behind foundations stronger than those we began with.
Our blue-and-gold emblem is a symbol of that intention: something recognisable today, and worth preserving tomorrow.
The story of the houseDistinct identities, linked by the family name — from motorsport and liquid art to an independent historical project.
Grassroots racing with a professional mindset. A Porsche 924 race programme, track-day support, vehicle services and the conviction that standards matter as much off the circuit as on it.
Visit Afiléon Motorsport
Fortified elderberry wine conceived not simply as a drink, but as a rare object of craft. Limited editions, sculptural presentation and the ambition to create art in liquid form.
Explore Vinum Afiléon
A historical and heraldic presentation exploring Asche, its symbolism, and the stories surrounding the name. An independent creative and research project, not a trading subsidiary or an officially recognised dignity.
Explore the Lord of Ash siteA motorsport-inspired energy drink identity in development.
New undertakings will be considered when they can contribute something meaningful to the family’s long-term story.
The ventures shown share a family connection and identity. “In development” does not imply a product or business is trading, nor does this list assert common legal ownership.
We would rather make something distinctive than simply follow what already exists. Originality needs conviction, discipline and the patience to refine.
A name travels further than the person who signs it. We aim to treat commitments, clients and collaborators with the care that reputation demands.
The measure of our work is not only what it achieves today, but whether it offers future generations something worth building upon.
Each venture has a home of its own. This website brings the family’s work together and offers clear paths to the official destinations, with individual identities preserved.
Explore the full network“The ambition is not simply to build businesses. It is to build something that remains when our own part in the story is finished.”
The family remains the reason behind the work. Support, practical knowledge and an obligation to the generations that follow are more important to Afiléon than the appearance of grandeur.
The driving force behind the Afiléon name and its emerging ventures.
Founding backing and senior support for the motorsport programme.
Discover our values, meet the ventures and follow the unfolding Afiléon story.
Our vision for the future