Each venture has its own subject, craft and public face. Afiléon is the connection between them — a family identity with a long-term outlook.
Family-built grassroots motorsport centred on a Porsche 924 race programme. Trackside assistance, supported BMW E46 track-day hire, inspections, transport and recovery are offered through the dedicated motorsport website.
Official siteA rare fortified elderberry wine, Bourtree, with an artistic rather than purely commercial ambition. The wine and its presentation are conceived as a carefully composed, limited-edition work.
Official siteThese businesses have their own identities and legal arrangements. Their appearance on this family website should not be interpreted as a statement that one company currently owns another.
Alongside the two commercial ventures is a separate heritage and historical presentation exploring the name Asche, heraldry and place. It has its own identity and public website, and is not presented as a subsidiary or an officially recognised title.
Visit the Lord of Ash websiteA concept for a distinctive motorsport-inspired energy drink. Visual identity and product direction are being explored; this is not presented as an established trading subsidiary.
Discover PIT 77 on MotorsportOur Motorsport venture also hosts Pitlane, the Android companion for track-day drivers, lap timing and car setup notes.
See Afiléon PitlaneNew ideas will not be added simply to increase the number of names in a portfolio. They should earn their place by displaying craft, individuality and a credible path to lasting value.
The principles behind new ventures